Microsoft's new search engine is called 'Bing'; mobile client is forthcoming (updated)

Certain enough, information technology was revealed this morning time at D7 that Microsoft'due south new search engine — alibi u.s., they're calling it a Decision Engine — previously known past its Kumo code name, is officially to be chosen "Bing," just like we'd heard. Information technology also gives us some other reason to run this killer picture. Only Bing'south non being touted as just another search engine. It'southward got goals.

Bing is specifically designed to build on the benefits of today's search engines merely begins to move beyond this experience with a new arroyo to user experience and intuitive tools to help customers brand meliorate decisions, focusing initially on iv key vertical areas: making a buy decision, planning a trip, researching a wellness condition or finding a local business.

The question remains: Will we see the Bing brand cross over to Windows Mobile? And is there whatsoever more to Sift and Swivel? News at eleven. Full presser after the break.

Via All Things D

Update: Looks like there will be a mobile client. [via] Simply is information technology merely a Alive Search rebrand? Or something new?

Microsoft's New Search at Bing.com Helps People Make Better Decisions

Decision Engine goes beyond search to help customers deal with information overload.

REDMOND, Wash. — May 28, 2009 — Microsoft Corp. today unveiled Bing, a new Decision Engine and consumer brand, providing customers with a commencement step in moving beyond search to help brand faster, more informed decisions. Bing is specifically designed to build on the benefits of today'south search engines just begins to move across this experience with a new arroyo to user experience and intuitive tools to assistance customers make better decisions, focusing initially on four cardinal vertical areas: making a buy conclusion, planning a trip, researching a health status or finding a local concern. The result of this new approach is an important beginning for a new and more than powerful kind of search service, which Microsoft is calling a Decision Engine, designed to empower people to gain insight and knowledge from the Web, moving more rapidly to important decisions. The new service, located at http://www.Bing.com, will begin to roll out over the coming days and volition be fully deployed worldwide on Wednesday, June three.

The explosive growth of online content has connected unabated, and Bing was adult as a tool to help people more hands navigate through the information overload that has come to characterize many of today'southward search experiences. Results from a custom comScore Inc. study across core search engines show that equally many as 30 percent of searches are abandoned without a satisfactory result. The data also showed that approximately two-thirds of the remaining searches required a refinement or requery on the search results page.

"Today, search engines do a decent job of helping people navigate the Spider web and find information, but they don't do a very good job of enabling people to use the information they discover," said Steve Ballmer, Microsoft CEO. "When we set out to build Bing, we grounded ourselves in a deep agreement of how people really want to use the Web. Bing is an important commencement step forward in our long-term attempt to evangelize innovations in search that enable people to observe information quickly and use the information they've institute to achieve tasks and make smart decisions."

A New Approach to Internet Search

Based on the customer insight that 66 pct of people are using Internet search more than ofttimes to make complex decisions,* Microsoft identified 3 design goals to guide the development of Bing: deliver neat results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions. The new service, built to go beyond today's search experience, includes deep innovation on core search areas including entity extraction and expansion, query intent recognition and document summarization engineering science every bit well as a new user experience model that dynamically adapts to the blazon of query to provide relevant and intuitive controlling tools.

• Great search results. Relevant search results are however a meridian priority for people, yet Microsoft studies show that only one in iv search queries deliver a satisfactory result. Bing helps identify relevant search results through features such equally Best Match, where the best respond is surfaced and called out; Deep Links, allowing more insight into what resources a particular site has to offering; and Quick Preview, a hover-over window that expands over a search upshot explanation to provide a meliorate sense of the related site's relevancy. Bing also includes one-click access to data through Instant Answers, designed to provide the sought-after data within the body of the search results page, minimizing the need for additional clicks.
• Organized search feel. More and more than customers are regularly spending fourth dimension with search engines, engaging in complex, multi-query and multi-session searches. Respondents also said an organized search experience would be twice equally useful in helping find information and accomplishing tasks faster. Bing includes a number of features that organize search results, including Explore Pane, a dynamically relevant ready of navigation and search tools on the left side of the page; Spider web Groups, which groups results in intuitive means both on the Explore Pane and in the actual results; and Related Searches and Quick Tabs, which is substantially a table of contents for different categories of search results. Collectively, these and other features in Bing help people navigate their search results, cutting through the clutter of search overload and become right downwards to making of import decisions.
• Simplify tasks and provide insight. Microsoft's research identified shopping, travel, local business organization and information, and health-related research every bit areas in which people wanted more than aid in making key decisions. The current state of Cyberspace search isn't optimized for these tasks, merely the Bing Decision Engine is optimized for these key customer scenarios. For example, while a consumer is using Bing to store online, the Sentiment Extraction feature scours the Cyberspace for user opinions and expert reviews to help leverage the community of customers as well as product experts in trying to make a buying decision. In Bing Travel, the Charge per unit Key compares the location, price and civilities of multiple hotels and provides a color-coded key of the best values, and the Price Predictor actually helps consumers decide when to buy an airline ticket in lodge to go the lowest prices.

The new make portfolio will include the following changes to existing Microsoft programs:

• Microsoft's mapping platform, Virtual Earth, will now be branded as Bing Maps for Enterprise.
• Technology from Microsoft'south April 2008 conquering of Farecast is at present a fundamental part of Bing Travel.
• Microsoft's popular cashback programme, now dubbed Bing cashback, with more than than 850 merchants and more than 17 one thousand thousand products bachelor, will be fully integrated into the Bing Shopping experience.

Microsoft is committed to building better tools to help people find the shortest distance from their initial search query to the point of making an informed decision. Bing is an important first step toward this long-term vision and a stiff indicator of Microsoft'due south commitment to move search technology forward for customers.

Source: https://www.windowscentral.com/microsofts-new-search-engine-called-bing-mobile-client-forthcoming-updated

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